CB Bouncy Castles: page 1 on Google in two months
A custom rebuild for an Essex party hire business that reached page 1 for its money searches within two months of launch.
The client
CB Bouncy Castles is a family-run bouncy castle and inflatable hire business serving Basildon and south Essex, making parties unforgettable since 2005. PIPA-certified equipment, £5M insurance, seven days a week.
The problem
Hire is a search-driven business: when a parent plans a party, they Google, compare a couple of sites, and book. CB Bouncy Castles needed a site that could win those local searches and turn them into enquiries, without the owner spending evenings wrestling with it.
What we built
- A full rebuild on a custom, lightweight WordPress theme: fast, mobile-first, and built for booking enquiries with phone and WhatsApp one tap away
- Product and category pages for castles, inflatables, soft play, package deals, marquees, and extras, each structured to rank for its own searches
- Technical SEO foundations: clean structure, schema, fast load times, Google Business Profile alignment, and Search Console and GA4 measurement from day one
The outcome
The site launched on 28 April 2026. In its first two months it earned over 1,200 clicks and 34,000 impressions from Google, and it now sits on page 1 for its money searches, including “bouncy castle hire essex” and “bouncy castle hire basildon”, where it ranks in the top 5. Peak party season, found by the people booking.
Source: Google Search Console, May to July 2026.
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